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    Newsletter Lists
           View All/Edit
           Add New/Edit
           Create Form

    Newsletters
           View Drafts
           View Archived
           Add New/Edit
           Import Page
           Send
           View Queue
           Custom Fields
           Auto Responses

    Subscribers
           Add New/Edit
           Add Bulk
           Import
           Remove Bulk
           View All
           View By Date
           View Forwards
           View Forwards
           Drop Subscribers
           Members Page
           Bounce Detail
           Auto Responses

    Pending Subscribers
           View Pending
           Subscribe By Date
           Resend Confirmation

    Opt Out List
           View All
           Filter List
           Import List

    Reports
           Send History
           Executive Report
           Chart
           Views/Clicks
           Subscribers
           Bounces By Domain
           Conversions/ROI
           Subscriber Activity Report

    Tools
           Import Data
           Filter Bounces
           Export
           Query Demographics
           Alter Demographics
           Alter Delivery Format

    Preferences
           Preferences Fields

    Users
           View All
           Add New/Edit
           View Audit Log

Newsletter Lists

Newsletter Lists define the topics of interest that your subscribers can subscribe to.  Newsletter Lists can be public or private so that "Private" lists can be used for internal purposes.  For example, a private list might be used for sending to company employees or for testing purposes.

The system supports an unlimited number of Newsletter Lists.  Each user account can have any number of newsletter lists.

View All/Edit

View All/Edit -- Click this link to view a listing of all Newsletter lists.  Once the list appears you can edit an individual newsletter list by clicking the Edit link.  To delete a newsletter list from the system, click the delete link.  Note that you can sort the list at any time by clicking any of the column headers.  Click a second time to sort in the opposite direction.

Display Code -- Choose this link to obtain a snippet of Javascript Code that can be placed on a web page to display a list of archived newsletters.  Only newsletters under the selected Newsletter List are displayed.  Only newsletters marked as "Archived" and "Display in Public Archive" will be displayed.

Add New/Edit

Add New -- Use this option to create a new newsletter mailing list (Newsletter List).  Field definitions are as follows:

Name: Enter a brief name for your newsletter list.  For example, if the newsletter will focus on your product news, you might enter "AdComplete.com Product News".  This field can contain up to 150 characters.

Description: Enter an optional description for the newsletter list (up to 255 characters).  This description will be displayed to members when they login and manage their subscriptions.  If you wish to turn off the display of this description, visit the preferences section.

Users with Access to this List:  If you are logged in as the site administrator you can assign this list to one or more sub users.  If you have not defined any users from the menu "Users" then this option does not appear.

Frequency: Select the frequency that you will distribute your newsletter.  This field is for information purposes only.

Public/Private: If set to Public, this list is available to all members when managing their subscriptions via members.aspx.  If set to Private, this list is not available to subscribers.  This is useful for internal mailing lists.

Auto-Response: If you would like to automatically email your subscribers a newsletter just after opting in, use this option.  You can email the most recent newsletter under a list or you can email a specific newsletter by selecting it from the list.  This feature is most often used to automatically email the most recent newsletter after the user has completed the opt-in process.

Default From Name: Enter the default name that will appear as the FROM name for all newsletters in this list.

Default From Email: Enter the email from which all newsletters in this list will appear to come from.  

Character Set: If your newsletter uses special characters, you must define the Character Set so that the newsletter is properly encoded before distribution.  The default Character Set is US-ASCII.  If you speak a Western European language choose the ISO8859-1 character set. It's a superset of US-ASCII, and it also supports other Western European languages.

Supported formats: Select the formats for your newsletter.  Only select the formats you plan on distributing so that users cannot signup for a format that will not be distributed.  The AOL Text format is reserved for AOL users so that you can send them a text based newsletter where the links are properly formatted to work with AOL.  For more information on the AOL email format, please visit our web site.

Create Form

Use this option to create an opt-in or opt-out form to be placed on your web site.

Opt-In Form -- The Create Form link allows you to create an HTML form that will allow your web site traffic to sign up or "Opt In" to an Newsletter List(s).      

Newsletter List(s) -- Start by selecting one or more Newsletter Lists.  To select multiple newsletter lists, use the CTRL or shift key. 

Include Newsletter List Description -- Check this option to include the Newsletter List description on the opt-in form.

Include Link for existing members to manage subscriptions -- By checking this option the bottom of the form will include a hyperlink for existing members to login and manage their subscriptions.

Text for Link -- If using the above option, enter the text to use for the hyperlink.  For example, "Exising members, login here".

Include Name Field -- If you would like to request the subscribers name, then click the "Include Name Field" option.

Subscriber Password -- Select what method to use for defining a subscriber password.  A password is used in the event that a subscriber wishes to login and update their information or subscriptions.  Note that when using dynamic links in your email message such as ##OptOutURL## the subscriber is automatically logged in and does not need a password. 

Optional Demographic Fields -- If collecting demographic fields, choose which fields to include on the form.  Private fields can also be included so that the subscriber is assigned the default value for the private field.  These fields are placed in the form as hidden fields and are not visible on the form.

List Display Format -- Select the Newsletter List display format for your form.  Supported formats include Check Boxes, Radio Buttons, and a Drop-Down menu.  If choosing Radio Buttons, only one list can be selected.

Include JavaScript Error Check on Email -- Check this option to include a browser-side Javascript error check on the email field.

Hide Delivery Format -- Check this option to hide the delivery format and default it to HTML.  This places the delivery format in the form as a hidden field.  It will look like:

<input type="hidden" name="DeliveryFormat" value="HTML">

You can change the format to TEXT or AOL by editing the hidden form field.

Do not require Opt-In Confirmation -- If you do not want to use the "Confirmed Opt-In" method, check this option.  Upon completing the form the person is automatically subscribed and they will not be sent the opt-in notification.  The ramifications of this method are that a subscriber could technically subscribe someone else maliciously.

If the above option is checked, then these additional options become available:

Update Subscriptions if subscriber already exists  -- Check this option so that eNewsletter Pro can simply update a subscriber if they already exist.  If you don't check this option and they attempt so subscribe and already exist, they are presented with a message of "Sorry you are already a subscriber, click here to login and update your subscriptions".  If this option is checked, they subscriptions are automatically updated.

Update Demographics if subscriber already exists -- This will update any of the 25 optional demographic fields in the event that the subscriber already exists.

Redirect to Custom URL after Submission -- Use this option to redirect to your own custmo URL after the form is submitted.

Do not send "Successful Opt-In Message" -- Check this option to avoid sending the final message which is normally sent after successfully opting-in.

Last, click the Create Form button and the form is created.  The program will now display the HTML code that can be displayed on any page in your web site.  Copy and paste this code into the HTML for one or more web pages.  Feel free to make modifications to the look and feel of the form using an HTML editor of choice.

 

Opt-Out Form for All Lists -- This option creates a simple opt-out form.  Subscribers enter only their email address to opt out.  This will opt them out from all newsletters and place then on the Opt-Out list.  To simply drop their subscriptions without deleting the subscriber, change the hidden form field called LogAddress to OFF.  The form also includes a field where subscribers can enter the reason why they are opting out.  If you wish to remove this field, just edit the form and remove the field before placing it on your web site.

Opt-Out Form for Single List -- Choose this option to create an opt-out form that will opt subscribers out of a single list.

Note: To fix the choices of Opt Out Reasons, edit the field called "Opt Out Reasons" in the preferences area.

Newsletters
Any content you will email your subscribers is defined as a Newsletter.  Although we define the content as Newsletters, it could be any type of email content.
View Drafts
View Drafts -- Click this link to view a listing of all Newsletters that have not yet been sent.  Once the list appears you can edit an individual newsletter by clicking the edit link.  To delete a newsletter from the system, click the delete link.  Note that you can sort the list of newsletters at any time by clicking the column header.  Click the column header a second time to sort in the opposite direction.  To view a draft of the newsletter, click the View HTML, View AOL, or View TEXT link.  To copy a newsletter to a duplicate, use the Copy link.
View Archived
View Archived -- Click this link to view a listing of all Newsletters that have already been sent.  Once the list appears you can edit an individual newsletter by clicking the edit link.  To delete a newsletter from the system, click the delete link.  Note that you can sort the list of newsletters at any time by clicking the column header.  Click the column header a second time to sort in the opposite direction.  To view a draft of the newsletter, click the View HTML, View AOL, or View TEXT link.  To copy a newsletter to a duplicate, use the Copy link.
Add New/Edit

Add New -- Use this option to create a new newsletter.  Field definitions are as follows:

Newsletter Description or Campaign Name -- Enter the name or topic of the newsletter.

Email Subject:   Enter the subject to be used when sending the to your subscribers.  For example, "AdComplete.com Product News for June 2001".  You will have the option to override/modify the subject when sending the newsletter.

Newsletter List: Select the Newsletter List which this newsletter is assigned to.

Status: Select Draft if this newsletter has not been sent and should not yet be used for Auto-Responses or displayed as an archive on your web site.

Display in Public Archive: Check this option to make the newsletter available for display in the public archive.  To display an archive of all newsletters under a specific list, click Newsletter Lists then Display Code in order to obtain the Javascript snippet used to display the archive.  Only newsletters with a status of "Archived" will be displayed.

HTML Newsletter Information

Automatically Insert  ##TrackImpression## to track views/open rates: Check this box to have eNewsletter Pro automatically insert code to track the number of times the newsletter was viewed or opened.  eNewsletter Pro will then track the total number of times the newsletter was opened or viewed.  To view the total number of times a newsletter was viewed you can use the History option under Reports.  If you are tracking the views for individual subscribers (by enabling "Support Stats tracking on Individual Subscribers" in the preferences), you can view the total unique views by accessing the Executive report under Reports.  eNewsletter Pro tracks views using a hidden 1X1 pixel image near the end of the newsletter.

Note: If you would like to track views and clicks specific to each user you must turn on the option called "Support Stats tracking on Individual Subscribers" in the preferences.  

Automatically Insert ##TrackClick## on each link to track clicks: Check this option to track the total number of clicks on all links.  Please see the note above regarding tracking clicks on individual links for individual subscribers.  To view the total number of clicks on all links in a newsletter, click History under Reports.  To report on the most effective links, choose Views/Clicks under Reports.  By checking this option, eNewsletter Pro automatically adds the ##TrackClick## syntax in front of each link.  

To automatically track the clicks the program searches for each occurrence of href="http.  If your links do not contain the double quote around the URL then the clicks cannot be tracked.  For example, <a href="http://www.test.com"> is valid while <a href=http://www.test.com is not valid.  Note the links must also contain http and cannot simply be www.test.com but must be http://www.test.com

Edit In Advanced WYSIWYG Editor /Edit In Simple WYSIWYG Editor -- Use this button to open the newsletter in the WYSIWYG editor.  The advanced editor works in most common browsers while the simple editor works on on IE for Windows.

HTML Body: Enter the HTML for the complete newsletter if being distributed in HTML format.  Dynamic parameters for the newsletter are shown below.  Your HTML message MUST contain <html> and <body> tags.  Note that all of these parameters must include the surrounding "##" brackets.  Unlike previous versions, we no longer use <> but rather use ## ##.  The switch was made because some HTML editors change < to %3c which causes problems.

##SubscriberEmail## The subscribers email address.  Placing this phrase anywhere in the message body will result in the user's email address appearing.
##SubscriberName## The subscribers name.  Placing this phrase anywhere in the message body will result in the user's name appearing.  If the name field is empty, the email address is used.  This is a great way to personalize your newsletters.  For example, you might start the newsletter as "Dear John,"  To accomplish this, use Dear ##SubscriberName##,
##SubscriberNameBlank## The subscribers name.  This field is identical to ##SubscriberName## but if the name is unavailable it is replaced with a blank rather than the SubscriberEmail.
##SubscriberNameAlternative## The subscribers name.  If unavailable, the value specified in the preferences for "Subscriber Name Alternative" is used.
##SubscriberPassword## The subscriber's password.
##OptionalParameter1## through ##OptionalParameter25## Inserts any of the optional demographic fields.
##OptOutURL## The URL the user can click to opt out of the email list.  Place this phrase in your HTML to support an Opt Out link for your subscribers.  This will then display both the opt-out form and the form to update subscriptions.  If all you want to do is display the opt-out form then use the ##OptOutURL2## parameters.

Here is an example:
<a href="##OptOutURL##">Click Here to Unsubscribe or update your subscriptions</a>

##OptOutURL2## Dynamically inserts the link for opting out.  The user can then unsubscribe in real-time with one click of the mouse. 

Here is an example:
<a href="##OptOutURL2##">Click Here to Unsubscribe</a>

##OptOutURLSingleList## Inserts a link to the form where the user can opt-out of only the newsletter that was sent to them.  They are not presented with the form for updating their subscriptions when using this option.  They will only be removed from the Newsletter List that the newsletter which was delivered belongs to.  The user will then be placed on the opt-out list for this specific newsletter only.
##ChangeFormatHTML_TEXT## Inserts a link which the subscriber can click to change their subscription format from HTML to Text.  This link is generally only inserted in an HTML newsletter.   

Here is an example:  <a href="##ChangeFormatHTML_TEXT##">Click Here to change your subscription format to Text</a>

##ChangeFormatTEXT_HTML## Inserts a link which the subscriber can click to change their subscription format from Text to HTML.  This link is generally only inserted into a Text  newsletter.  

Here is an example:  <a href="##ChangeFormatTEXT_HTML##">Click Here to change your subscription format to HTML</a>

##ChangeFormatAOL## Inserts a link which the subscriber can click to change their subscription format to the AOL Format.  

Here is an example:  <a href="##ChangeFormatAOL##">Click Here to change your subscription format to the AOL Format</a>

##UpdateSettings## Inserts the URL for a subscriber to update the newsletter lists they subscribe to.  This link will take the user to the members.asp page where they can update their subscriptions.  

Here is an example:  <a href="##UpdateSettings##">Click Here to update your subscriptions</a>

##ForwardToAFriend## Inserts the URL for a subscriber to forward the newsletter to a friend.  

Here is an example:  <a href="##ForwardToAFriend##">Forward this newsletter to a friend</a>

##TrackClick## This will result in the number of clicks being tracked when a user follows through on one of your links.   The ##TrackClick## must be placed right before the http:// in your link. 

For example, if your HTML code is: 
<a href="http://www.yourdomain.com"></a>  

Then you could use:
<a href="##TrackClick##http://www.yourdomain.com"></a>  

If your link contains any spaces or special characters you must encode the URL to make it Netscape friendly.  If using this option for multiple links within the same newsletter, only the total clicks are counted.  For example, if you have 5 links and a user follows each link that will count as 5 clicks.  Therefore, the number of clicks could be higher than the number of messages that were delivered.

##TrackImpression## Embedding this in an HTML message body will track the number of times the newsletter is viewed by inserting a 1X1 pixel image.  Do not use this in text newsletters.  The recommended placement is right before the </body> tag.  Note: Each time a person opens the email message an impression is counted.

Note: The left "##" and right "##" Must be included and the phrase is case sensitive.

##Date## Inserts the current date in the format currently set on the server.  Ex. 06/25/2002
##Time##  Inserts the current time in the format currently set on the server.  Ex. 12:58:07 PM
##DateTime## Inserts the date and time in the format currently set on the server.  Ex. 06/25/2002 12:58:07 PM
##SubscriberID## Inserts the subscribers unique identification number for those who need additional tracking capabilities.
##HistoryID## Inserts the HistoryID unique number for those who need additional tracking capabilities.
##NewsletterID## Inserts the NewsletterID.
##NewsletterListID## Inserts the NewsletterListID.
##SiteID## Inserts the numeric SiteID.
##HTMLNewsletterURL## Inserts a link to view the HTML version of the newsletter online.  This is useful if you wish to send a text message containing a link to view the HTML newsletter in which stats can still be tracked.  Stats are fully tracked as though they were viewing the newsletter in their email software.
##EmailMessageCount## Inserts the total number of subscribers that were emailed in this particular send. 
   

File Attachments: Specify any file attachments that are to be embedded in the HTML newsletter.  Separate multiple attachments using a comma.  DO NOT use a comma in the name of any image files.  Also, do not use spaces or any other special characters in the name of your images as not all mail components support them.  Use the  File Upload Utility to upload an image to the server.  For jpg, jpeg and gif images eNewsletter Pro will attach them as inline images.  Other files will be attached as a regular attachment.

IT IS HIGHLY RECOMMENDED THAT YOU DON'T ATTACH YOUR IMAGES TO THE HTML NEWSLETTER.  Rather, place them on your web site and use the full URL for the images such as http://www.yourdomain.com/images/newsletterimage.gif  Attaching images can significantly slow down the process of sending the newsletters.

Note: If the administrator has disabled File Uploading, this option will not be available to you.

 

TEXT Newsletter Information

TEXT Body: Enter the TEXT for the complete newsletter if being distributed in text format.  Dynamic parameters for the newsletter are the same as those for HTML newsletters (##SubscriberEmail## and ##OptOutURL##)

Attachments: Specify and attachments for the Text version of your newsletter.

AOL Newsletter Information

AOL Text Body: Enter the Text/HTML that will be used for AOL Text Subscribers.   Most AOL email clients require a mix of text/html in order for the links in your newsletter to be clickable.  If you don't do this the links will be wrapped and may not function.  Format your AOL links using using HTML tags so that AOL members can click directly on the links in your message.

Format links like the one shown below:
 

Visit the 
<a href="http://www.yourdomain.com">Click Here</a>  for more details.

Similarly, email links can be specified as shown here:
 

Email the 
<a href="mailto:somename@domain.com">Editor</a> with comments or suggestions.

For more information on the AOL email format, please click here.

Attachments: Specify and attachments for the AOL version of your newsletter.

Import Page
Use this option to import an HTML web page.  You can also import a local file on your hard-drive.  When importing from a web page, eNewsletter Pro will attempt to fix all virtual links.  Relative links with ../ cannot be corrected.
Send

Use this option to email a newsletter to the subscriber list.  Begin by selecting the Newsletter List of interest then click Next.  Select the particular newsletter to send.  Note they are sorted with the most recent at the top.  Select the recipients.  If selecting "All Subscribers", the newsletter is emailed to every subscriber who has opted in for this newsletter list.  To send to just one subscriber in the case of testing, use the Individual Subscriber option and enter the email address.  Click the Send Newsletter button to send the newsletter.  Once submitted your newsletter is entered into the queue.  

If the send date and time are immediate, the newsletter will begin sending within a matter of minutes.  Newsletters can be scheduled for delivery up to 30 days in advance.  

Use the option "Send Text version of newsletter along with the HTML version in case the subscribers mail client doesn't support HTML." to include the text version of your newsletter in case the browser does not support HTML.  For example, if you send a subscriber an HTML newsletter and their browser cannot display HTML the text version will then be displayed.  If you select this option the text version of your newsletter will be included with the HTML version for non AOL addresses.  For AOL addresses that have chosen the HTML format, the AOL Text version will be included.  For those who chose the Text format or the AOL Text format they are sent only those versions.

Note: We recommend that you always subscribe yourself to each list and verify that the newsletters are always being delivered properly.  Use the Individual Subscriber option to email yourself a copy of the newsletter before distributing to the entire list.

Sending Options

All Subscribers -- Use this option to email all subscribers on a specific newsletter list.

All Subscribers with no clicks for a previous newsletter -- Use this option to email all people who received a previous newsletter and have not clicked any links within the newsletter.

All Subscribers with no views for a previous newsletter -- Use this option to email all people who received a previous newsletter and have not viewed the newsletter.  Be aware that the tracking method is not completely accurate and some people may have actually viewed the newsletter but their email client software blocked the tracking mechanism.  This is currently true in the latest version of Outlook 2003.

Individual Subscriber (TEXT, HTML or AOL Format) -- Use this option to email a single subscriber a newsletter.  This is useful for sending to yourself to test a newsletter.

Individual Subscriber All Formats for Testing -- Use this option to email all 3 formats to a single person for testing purposes.

Subscriber subset based on demographics -- This option will allow you pick a subset of subscribers based on specific demographic fields.  This option is only available if you have defined one or more demographic fields in the Preferences.

Subscriber subset based on clicks -- This option is used to email a follow-up newsletter to all subscribers who clicked one or more links in a previous newsletter.

All Subscribers from All Lists -- Use this option to email every subscriber on all email lists.

All subscribers after a specific date -- Use this option to email all subscribers who joined after a specific date.  This is useful for the scenario where you import a list of subscribers and only want to email those who you just imported.

Select Subscribers from Multiple Newsletter Lists/Exclude Others -- Use this option to email all subscribers on more than one list.  This option will filter duplicates so that if the person appears on both lists they are only sent a single copy of the newsletter.  You can also choose to exclude all people that are on another list such as a suppression list.

Delivery Format Filtering -- Choose this option to limit the send to subscribers of a particular Delivery Format such as HTML, TEXT or AOL TEXT.

Bounce Filtering  -- Choose this option to select a subset of subscribers based on bounces.

List Splitting  -- Choose this option to limit the send to only Odd or Even SubscriberID's.

Subject -- Use this option to override the default subject of the email message.  The subject is inherited from the name of the newsletter.

From/Reply To Email Address -- Enter the email address where replies to the newsletter should be sent.

From Name -- Enter the From name for the enwsletter.

Bounce Email Address -- When sending to multiple subscribers you have the option to override the bounce email address.  This is only recommended for advanced users.  If you change the bounce email address the software will not be able to automatically download and filter the bounces.

Subscriber Name Alternative -- Enter a name to be used in the event that a subscriber name is not available.  This applies only if you have embedded the subscriber's name using ##SubscriberNameAlternative##.

Send Date/Time -- Select a Date and Time to send the newsletter.  Choose ASAP to send immediately.

Send Text version of newsletter along with the HTML version
 in case the subscribers mail client doesn't support HTML.

View Queue

Use this option to view newsletters that are in the queue waiting to be sent.  Use the delete button to remove a newsletter from the Queue.   Note: If the administrator has set your account to require approval of all newsletters before delivery, your newsletter will not be sent until it has been approved.

By default a newsletter sits in the queue for up to 2 minutes.  If the server is busy sending another newsletter, it may sit in the queue for a much longer time.

Custom Fields

Custom Fields allow you to define snippets of HTML or Text that can be stored and re-used in your newsletter.  These snippets can be readily inserted through the HTML editor.  For example, you might store your footer text that includes Opt-Out information in one of these custom fields.

You can also embed a custom field Name in the demographic variables in order to limit the custom fields to specific subscribers. 

Viewing/Editing Custom Fields -- To View all custom fields, click Newsletters then on the left navigation under "Custom Fields" click View All.

Adding A New Custom Field -- To add a new custom field, click Newsletters then on the left navigation under "Custom Fields" click Add New.  Field defininitions are as follows:

Name - Enter a brief name for this custom field.  Do not use any spaces or special characters.  This name will be used as the dynamic variable for inserting this custom field into a newsletter.  For example, ##MyCustomField1##.  If you do not include the ## symbols eNewsletter Pro will automatically add them.

Description - Enter a short description for the custom field so you can easily identify the field.

Custom Field Content - Enter the HTML/TEXT content for the custom field.

Embedding a custom field in a Newsletter -- The easiest way to embed a custom field in a newsletter is using the built-in WYSIWYG editor.  Simply select the custom field from the drop-down menu to insert the variable or content.  You can also manually enter the custom field by using the custom field name.  For example, ##MyCustomField1##.

Auto Responses

Auto Responses are used to send email messages to subscribers based on activity.  For example, when a subscriber clicks a specific link you can send them an email message.  

Activity That Triggers Auto Response -- The following activities can trigger an auto response:

  • Viewing a newsletter
  • Clicking any link
  • Clicking a specific link
  • Joining a newsletter list
  • Updating a user's profile

Limit to a specific Newsletter List/Limit to a specific Newsletter -- Select a specific list to limit the auto response activity to a specific list and or specific newsletter.

Send Auto Response -- Choose whether to send the response immediately or X days after the activity triggers the response.

Newsletter to send -- Choose the specific newsletter to email.

Subscribers
All recipients or email addresses are entered into the system as subscribers.  Subscribers can be added manually, programmatically, added in bulk, imported from an ODBC-compliant database, or added through subsciption forms on your web site.
Add New/Edit

Use this option to create a new subscriber.  Field definitions are as follows:

Name: Enter an optional name of the subscriber.

Email: Enter the email address of the subscriber.  If this email address already exists, you cannot insert a duplicate subscriber.  You will then be prompted to edit the existing subscriber so that you may update their information.

Delivery Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscriber will subscribe. 

Password: Enter a password that the subscriber can use to modify their subscriptions (optional).

Hard Bounces: Specifies the number of times the subscribers address has bounced as a hard bounce.   This field can be modified to reset the bounces for an individual subscriber back to zero.  Hard bounces are typically more indicative of a bad address than soft bounces.

Soft Bounces: Specifies the number of times this address has bounced as a soft bounce. 

What are bounces?

Every email must successfully jump through many hoops to reach its intended destination. If the process fails at any point before the message is transmitted, your mail system will know that it hasn't completed its task -- and can immediately count that delivery attempt as a failure. We call this a hard bounce, because we know it immediately and incontrovertibly. Transmission failed. That's all there is to it.

As with everything else on the Internet, delivery is not that simple. Sometimes, all the steps above can be completed successfully, including transmitting the message to the server -- and the mail can still bounce. How? Some mail servers are set up to receive email without checking whether the intended recipient exists or is authorized to receive mail. The mail server takes in the message and stores it for further analysis.

From your delivery system's perspective, this appears to be successful delivery. After all, you transmitted the message, got your "success" handshake from the server, and disconnected. But when the recipient mail server does its further analysis -- that is to say, checks to see if that user really exists or has enough disk space allowed, it may find your message unworthy. It may reject your message and send it back to your mail delivery system. This type of bounce is a soft bounce. When your system receives these rejected messages, it should mark that delivery attempt as a failure and remember the user bounced.

Demographic Data: If you are collecting demographic parameters which have been defined in the preferences a list of these fields will appear for input.

Add Bulk

Use this option to submit a list of subscribers.  For example, you may have an Access database containing a list of email addresses.  You can copy and paste these addresses into the Email List field and submit them all at once. 

This Add Bulk option can only import Email Addresses and Name fields.  To import additional fields, use the Import Option.

Note: The Add Bulk option can only support about 2000 addresses.  The limit will vary by browser.  Use the Import option to import larger lists.

Field definitions are as follows:

List Separator: Enter the list separator.  For example, if the email addresses are separated by commas, select "Comma".  If copying a column of data from Access the list separator will be a "Carriage Return".

Email List: Paste the list of email addresses into this field.

List Includes Name Field: Check this option if the data your are importing contains the name field.

Name Field Separator: If importing names, specify the Format of the data.

Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Note: Be patient if submitting a large number of email addresses.  If inserting 1000 email addresses it may take 10 seconds or so to complete the operation.

Import

Use this option to import subscribers from an ODBC compliant database.  You can upload and import data from files such as Excel, Access, text files, etc.  You can also connect directly to an existing database such as  Microsoft SQL Server database.

Begin my selecting the Import Method.  Options Include:

Upload the Database To Import -- Use this option to import a database from your local hard drive.  Use the browse button to browse and find the file to import.

Connect Directly to the Database -- Use this option to connect directly to a database.  You will be prompted to enter the database connection string.

Once the import method has been determined, and a connection string entered or a database uploaded, you are then presented with a list of tables to import.  Select the table containing your data.  If you are importing data from multiple tables, you must first create a View or Query that combines the data and then the View or Query will show up in the list of tables.  If importing from Excel, you must select which Sheet holds the data.

After selecting a table, you are presented with a list of fields in the database.  You must now select the fields you will import and match your columns with those in eNewsletter Pro.  The email address is the only mandatory field.  For the name field you can select up to 3 fields in order to concatenate multiple fields into a single field.  For example, if you database contains Salutation, First Name and Last Name you can concatenate them into "Salutation FirstName LastName".

Additional field definitions are shown below:

Subscription Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Update demographic fields if subscriber already exists  -- Check this box to update the users name and demographic data if they already exist.  Only the fields being imported will be updated.

Update Name and Password if subscriber already exists  -- Choose this option to update the name and password if the subscriber already exists.

Update Delivery Format if subscriber already exists -- Choose this option to update the Delivery Format if the subscriber already exists.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Click Perform Import to complete the import process.  A progress bar will indicate the progress of the importation.

Remove Bulk

Use this option to remove a list of subscribers. For example, you may have an Access database containing a list of email addresses.  You can copy and paste these addresses into the Email List field and submit them all at once.  Field definitions are as follows:

List Separator: Enter the list separator.  For example, if the email addresses are separated by commas, select "Comma".  If copying a column of data from Access the list separator will be a "Carriage Return".

Email List: Paste the list of email addresses into this field.

Remove From: Select which list to remove this person from.  If selecting All Lists, the person is deleted from the system.  If selecting a specific list, the subscriber's subscriptions are updated but they are NOT deleted from the system.

Log Addresses in Opt-Out List: Check this option to log the email addresses to the opt-out list.  All addresses that are removed will now be added to the opt-out list and will appear with a reason of "Bulk Removal".  If All Lists are selected, the person will be opted-out of all lists otherwise they are removed only from the specific list.

View All
Click this link to view a listing of all subscribers.  Once the list appears you can edit an individual subscribers by clicking the edit link.  To delete a subscriber from the list, click the delete link.  Note that you can sort the list at any time by clicking the column header.  Click a second time to sort in the opposite direction.  Use the filter option to view subscribers on specific lists or to search for a specific subscriber.
View By Date
Use this option to view all subscribers who subscribed during a specific date period. 
View Forwards
Use this option to view a list of all subscribers who have forwarded a newsletter on to a friend.  Information displayed includes the senders email address, friends email address, date/time and the IP Address of the sender.  The IP address is recorded for security reasons to track down any malicious forwards should they occur.

Use the "Delete Entire Forward To A Friend List" option to delete the entire history of forwards.

View Forwards
Use this option to assign subscribers on a specific Newsletter List to another list.  The subscribers will be kept on the existing list.  This feature is useful in the event that you create a new list and want to assign all your subscribers to the new list.

Note: To drop subscribers from a list, please use the Drop Subscribers option under Subscribers.

Drop Subscribers
This tool will drop all subscribers from a specific Newsletter List.  The subscribers are simply un-subscribed from the selected list.  When removing a subscriber from a newsletter list you may create "dead" subscribers who no longer belong to any lists.  To completely delete these subscribers from the database, answer YES to  "Would you like to delete subscribers
who no longer belong to any lists?
"
Members Page
This provides a direct link to the members page where your subscribers can login and manage their subscriptions.  You can link directly to this page from your web site.  This link cannot be altered in any way.  You can change the header and footer that appear at the top and bottom of this page by setting the preferences. 
Bounce Detail

Each time an email address bounces eNewsletter Pro checks the bounce reason against a list of pre-defined bounce reasons.  If a match is found the bounce detail is retained so that you can spot any chronic problems.  To view a list of bounces, choose Subscribers then click Bounce Detail on the left navigation menu.  This information can be displayed for all lists or a specific list.

Note: The list of bounce reasons can be modified in the Admin Setup area of the overall administration console. 

Auto Responses

Use the Auto Responses option under the Subscribers menu to view Auto Responses that are pendind delivery to individual subscribers.  Items that have already been delivered are shown under "Items Delivered".

Pending Delivery -- Auto Responses that are scheduled for delivery are shown in this list.  The Delivery Date/Time indicates when the auto response will be sent to the subscriber.  Other items shown include who the subscriber is (name and email), what activity triggered the response, and which newsletter will be delivered.

Items Delivered -- These auto responses have already been emailed to the subscriber at the Delivery Date/Time.

Pending Subscribers
Displays a list of all people who never completed the confirmed opt-in process.
View Pending

Displays a list of all people who never completed the confirmed opt-in process.  This can happen if the person never received the email confirmation or did not click the link upon receiving it.  Once viewing the list you can Delete the Pending Subsciption, Subscriber the person, or Delete all Pending Subscriptions.

You can also use "Subscribe by Date" or "Resend Confirmation" to subscribe people in a date range or to resend the opt-in confirmation.

Subscribe By Date

Use this option to subscribe all Pending Subscribers prior to a specific date.

 

Resend Confirmation

This option allows you to re-send the opt-in confirmation email to all pending subscribers who have not completed the opt-in process.  Only those who attempted to join prior to the date selected below will be emailed.

Opt Out List

The Opt-Out list is used to maintain a list of email addresses that have been removed from the system at one point or another.  By maintaining this list you can prevent the case of adding a user who is adamant about not receiving future mailings.  For example, if john@doe.com un-subscribes the name is logged in the Opt-Out list as "User Unsubscribed".  Now suppose you import a list of subscribers and john@doe.com is on that list.  You can then use the Filter List option and remove john@doe.com.

Version 3 now maintains List Specific opt-outs.  If using the ##OptOutURLSingleList## parameter for opting-out, a person is placed on the opt-out list for specific lists only.

The following events trigger a name being added to the Opt-Out list:
  • A user un-subscribes from the members page and checks the option "Keep my email address off future mailing lists.".  This event is logged as "User Unsubscribed" and the person is OPTED OUT OF ALL NEWSLETTER LISTS.
  • The administrator removes an address using the delete button when viewing a list of subscribers.  This event is logged as "Admin Deleted User".  The person is OPTED OUT OF ALL NEWSLETTER LISTS.
  • If the administrator performs a Bulk Removal and checks the option "Log Addresses in Opt-Out List". These addresses are logged with a reason of "Bulk Removal".

The following events trigger the removal of an address from the Opt-Out list:

  • Administrator deletes an address from the Opt-Out list by using View All or Filter List option under Opt-Out List.
  • Administrator uses the option to delete all addresses on the opt-out list.
  • A subscriber re-subscribes using the standard opt-in form.

 

View All

Use this option to view a list of all email addresses that have been added to the opt-out list.  The delete button can be used to remove an address from this list.

When selecting All Lists, only subscribers who have opted out of all lists are displayed.  To view list-specific opt-outs you must select a specific Newsletter List then click filter.

Filter List
Use this option to view a list of all addresses that are listed both as subscribers and on the opt-out list.  If a user appears both as a subscriber and they opted out you may have re-imported their address and may wish to delete their subscription.  

Here is a brief explanation of why the opt-out list is important.  Suppose john@doe.com subscribes to your newsletter.  He later decides to unsubscribe for one reason or another. When he un-subscribes he is placed on the opt-out list.  Suppose at a later date you import a subscriber list from another source and it contains john@doe.com.  Since john@doe.com has indicated they do not wish to receive future mailings you should now use the option to unsubscribe john@doe.com from the subscribers list.

Delete Subscriber: Check this box if you wish to delete the subscriber from the list of subscribers.  They will be maintained on the opt-out list.

Delete Subscription: If filtering the opt-out list for a specific list, the Delete Subscriber option changes to Delete Subscription.  By checking this box the subscriber will be unsubscribed from the specific list.  They are maintained as a subscriber and they are also maintained on the opt-out list for this specific Newsletter List.

Delete From Opt-Out List: Check this option to delete a specific address from the opt-out list.  If the Delete Subscriber remains unchecked the will remain as an active subscriber.

Delete Entire Opt-Out List (All Addresses):  This option will clear the entire opt-out list.  This option is not recommended unless you understand the consequences.

Un-subscribe All Names on Opt-Out list: Use this option to remove all subscribers that appear on the opt-out list. This is useful after re-importing a subscriber list from another database in which case you may be unknowingly imported a user who has opted out in the past.

Import List
Use this option to import email addresses and place them on the opt-out list. 
Reports

The reporting area displays important metrics of all previously sent newsletters.  eNewsletter Pro tracks the following statistics:

  • Views/Open Rates down to the individual subscriber
  • Clicks on each Link which can also be shown for individual subscribers
  • View subscribers who did not view a newsletter or click any links
  • Total newsletters sent in HTML, Text, and AOL formats
  • Total number of bounces
  • Bounces by domain
  • Conversion/ROI Statistics
Send History

Use the send history link to view a history of all newsletters that have been emailed to subscribers.  Most recent mailings always appear first.  You can sort the history list by Newsletter, Date Sent, Number of Subscribers, number of messages successfully delivered, Number of clicks, and Number of Impressions, and number of bounces. Clicks and Impressions are only available if you have embedded the proper code in the newsletter. 

Note: Views are only tracked if ##TrackImpression## has been embedded in the newsletter.  Clicks will only be tracked if using ##TrackClick##
Executive Report
The executive report displays a concise report for a specific newsletter campaign.  Parameters displayed include:
  • Newsletter Name -- The name of the newsletter that was sent.
  • Email Subject -- The subject of the newsletter that was sent.  Typically this is the same as the Newsletter Name but could vary.
  • Number Sent -- Total number of email messages sent out in the campaign.
  • Number Sent in HTML, Text, and AOL Format
  • Bounce Email Address -- The email address that was used for bounces.
  • Hard/Soft bounces -- Total number of hard and soft bounces.
  • Total Number Of Bounces -- Total number of email messages that bounced.
  • Bounce Percentage -- Percentage of messages that bounced.  (Number Sent/Number of Bounces)*100
  • Total Conversions --  If you have enabled conversion tracking and utilized the conversion tracking code, this number will reflect the total number of conversions.   
  • Conversion Revenue --  If tracking conversions and passing the amount of each conversion then this will reflect the total revenue from the conversions.

Overall Totals (These totals do not take into account unique views/clicks)

  • Total Views -- Total number of times your newsletter was viewed.  Note that if the same person viewed the newsletter 5 times, that produces a total views of 5.  Unique views can be viewed in the Unique Totals section
  • Total Clicks -- Total number of clicks among all links in which you have enabled click tracking (Using ##TrackClick##).  Because you may have multiple links in a message this number could potentially be higher than the number of views.
  • Click Rate -- Represents Total Clicks/Total Views. 
  • Open Rate based on Number Sent -- Represents Total Views/Number Sent.  
  • Open Rate Excluding Bounces -- Represents (Total Views/(Number Sent-Bounces)).  Note that bounces have been removed.

Total Clicks By Link -- Lists all links for which you are tracking clicks and the total number of times each link was clicked along with the click through rate (relative to total views).

Unique Totals (Represents unique views and clicks)

  • Unique Views -- Lists the total unique times a newsletter was viewed.  If someone viewed the newsletter 5 times that counts as one unique view.
  • Unique Open Rate Based on Number Sent -- Represents Unique Views/Number Sent.
  • Unique Open Rate Excluding Bounces -- Represents (Unique Views/(Number Sent-Bounces)).   Note that bounces are removed in this figure.
  • Unique Clicks (All Links) -- Total number of unique clicks among all links being tracked.
  • Unique Click Rate (All Links) -- Represents Unique Clicks/Unique Views.
  • Unique Clicks (1 Click per subscriber)  -- Represents total unique subscribers who clicked at least one time.  
  • Unique Click Rate (1 Click per subscriber)  -- Represents the percentage of unique subscribers who clicked one or more links.

Unique Clicks By Link -- Represents the number of unique clicks on each link as well as the click through rate.

Chart
Use this option to display a chart of total views and clicks by day.
Views/Clicks

Use this option to report on the number of views for specific newsletters.  You can also view the number of clicks for each newsletter as well as the most effective clicks.  

Report Types

Subscriber Views/Clicks -- This report will display the total number of views and clicks for a specific newsletter.

Subscribers with NO views -- Display all subscribers who did not view the newsletter.

Subscribers with NO clicks -- Display all subscribers who did not click any links within the newsletter.

Subscribers with NO views and NO clicks -- Display all subscribers who did not view or click any links within the newsletter.

Most Effective Links -- Displays a list of all links that were clicked on within a newsletter and how many times the links were clicked.  Once this report is displayed, click on the number in the Clicks column to obtain a list of all subscribers who clicked that link.

Subscribers who clicked a specific link -- Use this option to report on all subscribers who clicked a specific link.

Subscribers

Use this option to view all subscribers who subscribed during a specific date period.  A report showing the total number of new subscribers broken down by day is also available.

You can also use this option to report on un-subscribers by date as well as total number of un-subscribes broken down by day.

Bounces By Domain
This report shows a list of hard and soft bounces by domain.  This is useful for spotting problems with specific domains.
Conversions/ROI

The Conversion/ROI tracking option allows you to measure conversions from an email campaign.  A conversion might be a sale in an online store, or something as simple as submitting an information request form.  To use this option you must enable it in the preferences area.  This will then write a cookie when a link within your newsletter is clicked.  In order for this to work you must be tracking clicks within the newsletter.

Conversion Summary  -- This report shows a summary of all conversions.  The report is broken down by Newsletter List, Newsletter, Conversion Type (ex. Sale, Lead, etc), Total Number of conversions, and the amount of revenue from the conversions (if being tracked).

Conversion Detail -- This report allows you to investigate individual conversions including subscriber information.

Subscriber Activity Report

This report summarizes subscriber activity in the last X days.  This includes the total number of subscribers on the selected list, how many new subscribers have joined during the past X days, and the percentage change.

Newest Signups By Date During Past X Days...This table lists all subscribers who have joined during the past X days.

Subscribers Who Joined During Past X Days
And Have Clicked One Or More Links...
This table lists all subscribers who joined during the last X days and have clicked one or more links.

Highest Lifetime Clickers...This tables shows the most active subscribers based on lifetime click activity.

Tools
eNewsletter Pro offers a variety of tools for performing tasks such as importing data, filtering bounces, exporting data, resetting statistics, querying and altering demographics, etc.
Import Data

Use this option to import subscribers from an ODBC compliant database.  You can upload and import data from files such as Excel, Access, text files, etc.  You can also connect directly to an existing database such as  Microsoft SQL Server database.

Begin my selecting the Import Method.  Options Include:

Upload the Database To Import -- Use this option to import a database from your local hard drive.  Use the browse button to browse and find the file to import.

Connect Directly to the Database -- Use this option to connect directly to a database.  You will be prompted to enter the database connection string.

Once the import method has been determined, and a connection string entered or a database uploaded, you are then presented with a list of tables to import.  Select the table containing your data.  If you are importing data from multiple tables, you must first create a View or Query that combines the data and then the View or Query will show up in the list of tables.  If importing from Excel, you must select which Sheet holds the data.

After selecting a table, you are presented with a list of fields in the database.  You must now select the fields you will import and match your columns with those in eNewsletter Pro.  The email address is the only mandatory field.

Additional field definitions are shown below:

Subscription Format: Select the format for the subscribers newsletters.

Subscriber Lists: Select one or more lists to which the new subscribers will subscribe.  Use the CTRL or Shift key to make multiple selections.

Update name and demographic fields if subscriber already exists  -- Check this box to update the users name and demographic data if they already exist.  Only the fields being imported will be updated.

Filter imported subscribers against Opt-Out List:  Check this option to automatically filter any new subscribers who may already be on the opt-out list.

Click Perform Import to complete the import process.  A progress bar will indicate the progress of the importation.

Filter Bounces
Use this option to view how many email addresses have bounced X number of times.  You can then remove all addresses after they have bounced a certain number of times.  Because it is possible for an address to bounce if a mail server is temporarily down, you may wait to remove addresses that have bounced more than once. In general if an email address has bounced more than a few times it is a bad address.  For example, if you sent 5 newsletters and a subscriber has bounced all 5 times it is recommended you delete them.  This will help speed up the send process in future mailings. 

To remove bounced addresses, select the number of bounces to filter.  If you select "Delete All Addresses with 5 Or More Bounces" the system will delete all addresses that have bounced 5,6,7, or more times.  To have all bounced addresses added to the opt-out list, check the box titled "Add Deleted Addresses to Opt-Out List".  The deleted addresses will be placed on the opt-out list with a reason of "Address Bounced".

To reset the bounce counter for each member back to zero, choose the option "Reset All Bounce Stats Back to Zero".

Note: To automatically remove subscribers after X bounces you can set this option in the Preferences.

Click for more information on how bounces are tracked.

Export
Use this option to export a list of subscribers and their email addresses into an Excel spread sheet. The data can be exported for all subscribers, or those under a specific newsletter list.
Query Demographics
Use this tool to query and export the subscriber database by searching specific demographic fields.  This tool may also be used to place the resulting subscribers on a specific list.
Alter Demographics
Use this tool to alter an existing demographic field.  Begin by selecting the demographic field you wish to modify.  Next, define how would you like to modify the field.  You can reset the field to a specific value for all subscribers, or you can reset only those containing a specific value.
Alter Delivery Format

Use this tool to modify the delivery format of a select group of subscribers.  You can select subscribers on all lists, specific lists, based on bounces, or based on lack of click or view activity.

Preferences
The preferences define a number of vital application parameters that are used throughout the application.  These must be set as soon as your account is setup and before you begin performing any mailings.
Preferences Fields

User name: Enter the username the administrator will use to login to eNewsletter Pro.

Password: Enter the password the administrator will use to login to eNewsletter Pro.

Email Options

Administrator Email Address: Enter the administrator's email address.  Subscribe and unsubscribe notices will be sent to this address.

Default From Name: Any messages will appear as coming from this name.  This includes opt-in, opt-out messages, etc.

Default From Email Address: Any messages will appear as coming from this email.  This includes opt-in, opt-out messages, etc.

Email me when a new user subscribes:  Select this option if the administrator would like to be notified when a subscriber subscribes to one or more lists.  The email is delivered to the Administrator Email address.

Email me when a user un-subscribes: Select this option if the administrator would like to be notified when a person un-subscribes to one or more lists.  The email is delivered to the Administrator Email address.

Email me when a user updates their account: Select this option if the administrator would like to be notified when a person updates their account.  The email is delivered to the Administrator Email address.

Email Daily Subscriber Report: Check this option to receive a daily report of subscriber statistics.  A sample report is shown below.

eNewsletter Pro Subscriber Report for 5/6/2004
New Subscribers Yesterday 225
Un-Subscribes Yesterday 3
Total Subscribers in Database 23423
Total Subscribers by Newsletter List
Sample Newsletter List 23423

Email Weekly Subscriber Report: Check this option to receive a weekly email report of subscriber statistics.  This report is sent at 1 AM on Sunday Morning and covers the previous 7 days (Sunday-Saturday)

Email Monthly Subscriber Report: Check this option to receive a monthly subscriber report which is sent on the first day of each month covering the previous month.

Other Options

Support Stats tracking on Individual Subscribers: Choose this option to track statistics specific to each subscriber.  

Note: Impressions or views are only tracked if ##TrackImpression## has been embedded in the newsletter.  Clicks will only be tracked if using ##TrackClick##

Custom Character Set: If your newsletters will use a different character set than US-ASCII, define the value in this field.  This is useful for international users.

Allow anyone to use Forward To A Friend feature (non-subscribers): Check this option to allow the <ForwardToAFriend> option to be used by non-subscribers.  For example, if John Doe is subscribed as john@doe.com and he forwards the newsletter to jim@jimsdomain.com who is not a subscriber, jim@jimsdomain.com will be able to forward the newsletter on to other people without subscribing.

Save Forward To A Friend email addresses: Check this option to record email addresses each time a subscriber forwards a copy of the newsletter to a friend.  Information recorded includes senders email, friends email, IP Address of sender, and the newsletter that was forwarded.

Allow subscribers to update their email address: Check this option to allow subscribers to update their email address.  If you do not check this option, subscribers must un-subscribe then re-subscribe to update their email address.

Hide "Keep my email address off future mailing lists." check box in subscriber area: Check this option to remove the Keep my email address off future mailing lists checkbox that appears in the subscriber area.  By removing this option a subscriber will never be placed on the opt-out list and they will only be removed from all the newsletter lists.  By doing this their statistics will not be deleted, however, you run the risk of re-importing them since they are not placed on the opt-out list. 

Automatically delete bounced addresses after (TOTAL Bounces): Choose this option to have the software automatically delete any subscribers who have bounced X number of times.  The address will be deleted and the subscriber is then placed on the opt-out list with a reason of "Address Bounced X Times".  This option filters based on the total number of bounces (Sum of Hard + Soft bounces).  You can manually filter bounces at any time under Tools--Filter Bounces.

Automatically delete addresses after  (Hard Bounces): Set this option to automatically delete addresses after they register X hard bounces.

Automatically delete addresses after  (Soft Bounces): Set this option to automatically delete addresses after they register X soft bounces.

Show Close button on members page: Check this option to show a close button on the members pages.  This is useful if you are opening the pages in a popup window.

Don't send final opt-in confirmation: Check this option to avoid sending the final "You have been subscribed" message that is sent after successfully opting in.  This parameter can also be set on individual opt-in forms.

Display X Records Per Page: Select the number of records to display per page throughout the administration screens.  For example, if selecting 25 then 25 records will display on the Newsletter List, Newsletters, Subscribers, etc. screens.

Editor Width/Editor Height: Specifies the width and height of the WYSIWYG editor when editing an HTML newsletter.

Subscriber Name Alternative:  When using the dynamic variable called ##SubscriberNameAlternative## which inserts the subscriber name, if the subscriber name is unavailable then this alternative name is substituted.

Opt Out Reasons: Use this option to fix the choices of Opt Out reasons available when a person opts out.  Enter multiple reasons separated by double commas.  Leave blank to allow the subscriber to type in a reason why they are opting out.

Domain Blocking List: Enter domains or specific email addresses that you wish to block from subscribing to your newsletter.  Enter one domain per line.

Enter a message to display if a person tries to subscribe and is blocked  -- If someone attempts to register and you have blocked their email or domain then this message is displayed. 

Overview of Opt-In Process

Notes regarding the subscription process:  When a users fills in the form to subscribe, they are emailed a confirmation in which they must click a link to complete the subscription process.  An example message is:

To complete your registration, you must confirm your email address by clicking the link below:
http://www.yourdomain.com/members.asp?Task=CIN&ID1=4&ID2=2175322
Note: If the link is wrapped onto the next line, be sure to copy the entire link into your browsers address bar.

The subscriber must then click this link to complete the subscription process.  They are then emailed the message specified under "Default Opt In Message Sent By Email (Sent after successfully subscribing)" and the message specified under "Default Opt In Message HTML (Displayed after successfully subscribing)" is displayed on the screen.

This approach prevents users from signing up others maliciously.

Opt-In Confirmation Message

Dynamic parameters include:

Dynamic Parameters for Opt In Confirmation Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Email Subject for Opt-in Confirmation:  Enter the subject of the email message sent to new subscribers requesting them to confirm their desire to "opt-in" or subscribe.  For example, "Newsletter Subscription Confirmation".

Opt-In confirmation message sent by email (This is a message for subscribers to confirm their intent to opt-in):  Specify the message that is emailed to a subscriber requesting them to confirm their subscription.  For example, "Please confirm your subscription by clicking the link at the bottom of this message".  Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Opt-In confirmation message HTML (Displayed at initial opt-in noting an email confirmation has been sent):  Specify the message that is displayed to a subscriber after completing the opt-in form.  This message should indicate that they have been emailed a confirmation and they must click the link in the confirmation to complete the subscription process. 

Message Sent After Successful Opt-In

 

Dynamic Parameters for Successful Opt-In  Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##OptOutURL## The URL the user can click to opt out of the email list.
##UpdateSettings## Inserts the URL for a subscriber to update the newsletter lists they subscribe to. 
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##SubscriberID## Inserts the Subscriber ID
##DeliveryFormat## Inserts the Delivery Format (HTML, AOL, TEXT)
##DateSubscribed## Inserts the date/time that the person subscribed
##IPAddress## Inserts the IP address of the person who confirmed the subscription
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Email Subject for Successful Opt-in message: Specify the subject line for the email message that is sent to a person after they successfully subscribe.

Default Opt In Message Sent By Email (Sent after successfully subscribing): Specify the text for the message that is delivered by email to a person after they successfully subscribe.  Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Default Opt In Message HTML: (Displayed after successfully subscribing): Specify the HTML that is displayed on screen when a user subscribes. 

Successful Opt-Out Message

 

Dynamic Parameters for Successful Opt-Out Message

##SubscriberEmail## The subscriber's email address.
##SubscriberName## The subscriber's name.
##MailingListName## The name of the mailing list.
##SubscriberPassword## Inserts the subscribers password for logging in to administer their subscriptions.
##SubscriberID## Inserts the Subscriber ID
##DeliveryFormat## Inserts the Delivery Format (HTML, AOL, TEXT)
##DateSubscribed## Inserts the date/time that the person subscribed
##IPAddress## Inserts the IP address of the person who confirmed the subscription
##OptionalParameter1##
to
##OptionalParameter25##
Inserts optional parameter 1-25.

Default Opt Out Email Message Subject: Specify the subject line for the email message that is sent to a person after they successfully unsubscribe.

Default Opt Out Message Sent By Email: Specify the text for the message that is delivered by email to a person when they unsubscribe. Note: If using HTML format for this message, you must include <HTML>, <BODY>,</HTML>, and </BODY> tags.

Default Opt Out Message HTML (Displayed in browser after logging out): Specify the HTML that is displayed on screen when a user un-subscribes. 

Optional Demographic Parameters

Optional Demographic Parameters: eNewsletter Pro is capable of collecting demographic information about users.  The administrator can then use this information to create advanced queries to send targeted emails to specific demographics.  The fields you collect can be either text boxes with any value or Drop-Down menus with a fixed list of choices.  If the value is left empty, a text box is created and all values are acceptable. 

To create a drop-down list of fixed choices, enter multiple values separated by double commas.  The double-comma is necessary so that commas can be used.  For example, to create the following sample drop-down menu for Salary Ranges you would enter the values shown below:

Salary Range:
</< font>

Parameter 2 Name:
Parameter 2 Values:

To create a multi-select list box, separate each value by a triple comma.  For example, value1,,,value2,,,value3

Private -- Check the private box if the demographic field should not be displayed to subscribers.  They will not be able to view or edit any field listed as private. 

Allow users to edit demographic data -- Check this option if you will allow members to edit the optional parameters via the members page.  If you are storing information in these fields that should not be visible to your subscribers then do not check this field.

Header/Footer/Style Sheet for Members Page

Cascading Style Sheet -- Enter the URL of a cascading style sheet to use on members.asp.

Header/Footer -- Enter HTML for the header and footer that will appear on the members page.  This page will be displayed when members opt in/out or update their subscriptions.  Do not use any <BODY>, <HTML>, or <HEAD> tags.

Conversion Tracking

Conversion Tracking Enabled -- Choose this option to turn on ROI/Conversion tracking.  This allows you to tag a particular transaction such as a sales confirmation page, or lead form so that you can track how many conversions resulted from the newsletter.  By enabling this option eNewsletter Pro will then write a cookie on each click in order to track the conversion.  For this option to work you must use the click tracking option within the newsletter so that the click can be tracked and the cookie can be written.

Conversion Tracking Code -- Copy and paste the code onto the confirmation page of the form you wish to track conversions.  You must modify these parameters:

ID: This is the unique identifier for the transaction.  This can be any text variable up to 25 characters.

Type: Enter a descriptive type for the transaction.  For example, Sale or Lead, etc.

Amount: If each transaction is a sale and has a dollar amount, you can pass the amount in order to track the total value of all conversions.  This must be passed as anumber.

Example:

<img border="0" src="http://www.yourdomain.com/enewsletterpro/roi.aspx?SiteID=1&ID=12345&Type=Sale&Amount=199.00" width="1" height="1">

NewsletterID: This field is option but can be appended to limit the conversions to a specific newsletter that was sent.

Example with NewsletterID:

<img border="0" src=http://www.yourdomain.com/enewsletterpro/roi.aspx?SiteID=1&ID=12345&Type=Sale&Amount=199.00&NewsletterID=5 width="1" height="1">

P3P Privacy Policy -- If using the conversion tracking option you must specify a compact P3P privacy policy that is written to the browser each time a cookie is written.  This is necessary for cookies to function properly in P3P browsers such as IE6.

Retain Cookie for X Days-- Specify the number of days until the cookie will expire.

Unique ROI Tracking Period (Hours) -- Enter the number of hours for filtering unique acquisitions. Filtering is performed based on the IP address, browser header, and the particular ID you pass for each transaction.

Users

eNewsletter Pro supports create sub users for a given account.  These sub users can be limited in the tasks they can perform.  This is useful for creating accounts for viewing reports or for performing other tasks such as entering subscribers.

View All
Use this option to view all users in the system.
Add New/Edit

Use this option to add a new user.  Field definitions are:

Name - Enter a name or description for this user.

UserName - Enter the username for logging into this account.

Password - Enter the password for logging into this account.

Select the Newsletter Lists this user can access  -- By selecting specific newsletter lists you can limit the activity of the user to specific lists.

Check All Permissions - Check this box to automatically select all permissions.  Uncheck the box to deselect all permissions.

Email Options

Email Address - Enter the email address to be used if the user forgets their login information.

Email me when a new user subscribes:  Select this option if the user would like to be notified when a subscriber subscribes to one or more lists. 

Email me when a user un-subscribes: Select this option if the user would like to be notified when a person un-subscribes to one or more lists. 

Email me when a user updates their account: Select this option if the user would like to be notified when a person updates their account. 

Email Daily Subscriber Report: Check this option to receive a daily report of subscriber statistics.

Email Weekly Subscriber Report: Check this option to receive a weekly email report of subscriber statistics.  This report is sent at 1 AM on Sunday Morning and covers the previous 7 days (Sunday-Saturday)

Email Monthly Subscriber Report: Check this option to receive a monthly subscriber report which is sent on the first day of each month covering the previous month.

Permissions

Newsletter Lists

View All - Check this option to allow the user to view a listing of all Newsletter Lists.

Add New/Edit - Check this option to allow the user to add new Newsletter lists and edit existing newsletter lists.

Delete - Allow the user to delete newsletter lists from the system.  Delete permissions are not recommended.

Create Forms -- Allow the user to create opt-in/opt-out forms.

Newsletters

View All - Check this option to allow the user to view a listing of all Newsletters.

Add New/Edit - Check this option to allow the user to add new Newsletters and edit existing newsletters.

Delete - Allow the user to delete newsletters from the system.  Delete permissions are not recommended.

Send to Individual Subscriber -- All the user to send newsletters to individual subscribers for testing purposes.

Send to All Subscribers -- Allow the user to send a newsletter to an entire list of subscribers.

User may schedule newsletters up to X Days in Advance  -- Use this option to limit how far in advance the user can schedule newsletters.

User may send/schedule newsletters for delivery during these hours  -- Use this option to limit the sending of newsletters during specific hours.  The availability of hours will depend on how the overall administrator has defined your account.

View Auto Responses  -- Select this option to allow the user to view auto responses.

Add/Edit/Delete Auto responses -- Check this option if the users may edit, add, or delete auto responses.

Custom Fields

View All -- Allow user to view custom fields.

Add New/Edit -- Allow user to add/edit custom fields.

Delete -- Allow user to delete custom fields.

Subscribers

View All -- Allow viewing a list of subscribers.

Add New/Edit -- Allow adding/editing subscribers.

Delete -- Allow the user to delete existing subscribers.

Add Bulk -- Allow adding lists of subscribers using the Add Bulk option.

Import from Database -- Allow importing from ODBC-compliant databases.

Remove Bulk -- Allow removing subscribers using the bulk removal tool.

View Forwards -- Allow viewing of email addresses who forwarded to a friend.

Delete Forwards -- Allow deletion of forward to a friend email addresses.

Drop Subscribers from Lists -- Allow dropping subscribers from lists.

View/Delete Pending Auto Responses -- Allow the user to view and delete any pending auto responses that have yet to be delivered to a subscriber.

View Delivered Auto Responses  -- Allow viewing auto responses that have already been delivered to a subscriber.

View Activity Log -- Allow the user to view the Subscriber Activity Log report showing views and clicks by newsletter.

Pending Subscribers

View All -- Allow viewing pending subscribers.

Delete -- Allow deleting pending subscribers.

Subscribe -- Allow subscribing pending subscribers.

Resend Confirmations -- Allow resending confirmations to pending subscribers.

Opt-out List

View All -- Allow viewing the opt-out list.

Delete Individual Records -- Allow deleting individual opt-out list records.

Delete Entire Opt-Out List -- Allow deleting the ENTIRE opt-out list.

Unsubscribe All People on Opt-Out List -- Allow unsubscribing all people on the opt-out lsit.

Filter List -- Allow filtering all people on the opt-out list.

Import List from Database -- Allow importing of subscribers onto the opt-out list.

Reports

View Send History -- Allow user to view the send history report.

View Executive -- Allow user to view the Executive report.

View Chart -- Allow user to view a chart of impressions/clicks.

Views/Clicks -- Allow viewing the Views/Clicks report.

View Subscriber Reports -- Allow viewing subscriber reports.

View Bounces by Domain -- Allow the user to view a list of bounces broken down by domain name.

View Conversions -- Allow user to view the conversions/roi report.

View Subscriber Activity Report -- Allow viewing the Subscriber Activity Report.

Tools

Import Data from Database -- Allow importing of subscribers from a database.

Filter Bounces -- Allow deleting subscribers based on the number of times their address has bounced.

Export Any type of data -- Allow exporting subscribers to Excel.

Reset Stats -- Allow resetting newsletter statistics.

Query Demographics -- Allow querying demographics and exporting the results.

Alter Demographics -- Allow altering demographic fields for all subscribers.

Alter Delivery Format -- Allow user to alter the delivery format of subscribers.

Preferences

Allow the user to update preferences.  The preferences affect all users in your account.

View Audit Log

The audit log keeps track of system activity by user.  This includes any changes made to data such as Newsletter Lists, Newsletters, Subscribers, etc.  This is useful in the event that you need to determine which user performed a certain action such as dropping subscribers, etc.

In order to view the audit log, the administrator must turn on auditing for a specific user.